Have you ever issued a website RFP and received limited responses? Did you wonder what went wrong and why design agencies failed to reply with earnest?
You’re not alone.
The breakdown in the RFP process can be attributed to both the RFP issuer and the RFP responders. And it is an issue that has been growing for years.
On the client side, a lot of companies fail to publish a solid RFP, which makes it difficult for agencies to respond or even take them serious. On the agency side, design firms have grown so jaded about poorly written RFP documents that many won’t even reply. This breakdown in the RFP process flow can be corrected.
A well-written, properly executed RFP can have a positive impact on the website design process. It can help articulate the project requirements and objectives, while also providing a method for obtaining an apples to apples comparison of website developers.
So now that we’ve moved past the validity of website RFPs, let’s move on to crafting one that works for both the client and the design agency.